A Marketer’s Guide to Pinterest

I think this video really sums up how you can use Pinterest to enhance your business, and what markets are shopping and buying on Pinterest. Check it out and let me know what you think!


Why do I Pinterest?

When I first heard about Pinterest, it automatically sounded intriguing. Add in the fact that one of my friends had to invite me to join was even more enticing! It was like a secret club I knew I wanted to be a part of. Now here I am, over 800 pins, 15 boards, and over 100 likes later and I couldn’t be happier. It’s like a family out there. Seeing these pins means someone else liked it too-and being a girl and loving sports or nerdy things is ok! It is even embraced whole heartedly! With Pinterest I’ve tried new recipes, new hair styles, and even partially planned my upcoming wedding on it! Once I have a home later this year, I’m sure most-if not all-of the interior designs will come from Pinterest.

To sum it all up, Pinterest plays to nearly every aspect of my persona and interests. I’m a Disney loving, sports fanatic, fan girl who just wants a beautiful home and yummy food on the table-and Pinterest ties it all together.

What topic do you think is the most popular on Pinterest?

Why retailers are pinning hopes on Pinterest

Pinterest = $$?

It was a nearly overnight social media phenomenon-Pinterest-coming out of left field with the newest wave to social media. You are able to ‘pin’ different pictures that link to a website or blog to a ‘board’. It’s the ultimate cork board of wants. From wanting to try the latest recipe or hairstyle to wanting to visit a beautiful castle in Ireland or that beach in the South of France, Pinterest has just about everything. Companies soon realized the potential for this and started figuring out how to use Pinterest to bring in more revenue.

“Pinterest shoppers, on average, spend nearly $170 per session, according to a study by RichRelevance, an e-commerce consultant, which tracked 700 million shopping sessions. In comparison, Facebook shoppers spend $95 per session, while Twitter shoppers spend $70.” (http://www.nbcnews.com/business/why-retailers-are-pinning-hopes-pinterest-1C8661410)

These numbers are just astounding, $100 more per session than Twitter marketing can bring in! If I was running a business, I would definitely be focusing more on a Pinterest page than a Twitter page.


Why Ebay redesigned to look more like Pinterest

Et tu, Ebay?

I think it’s interesting that a company that has been around for so long, and had yet to revamp their look-finally did after Pinterest became so popular.  I think Pinterest is a distant relative of Ebay.  What I mean by that is Pinterest users can link back to their own personal or Etsy website store fronts for consumers to purchase their products, rather than selling on say…an Ebay store.  Ebay saw the popularity in this style of selling and the success of it, and changed their entire look to finally keep up with the ever changing internet consumer community.

What is Pinterest?

Pinterest, in my opinion, is the greatest thing since sliced bread!  Where else on the internet can you find a recipe for Butterbeer Cupcakes and find out how to get great beachy waves in your hair?

“A pin starts with an image or video you add to Pinterest. You can add a pin from a website using the Pin It bookmarklet or upload an image right from your computer. Any pin on Pinterest can be repinned, and all pins link back to their source.”  (http://about.pinterest.com/basics/)

No matter what your interests are, Pinterest has something for you.  From the next great read to the next great interior design scheme.  From a beautiful castle to an amazing car.  C’mon in the water is fine!